Marrakech: From December 2-4, Marrakech will host a major conference organized by Europcar Mobility Group, the European leader in vehicle rental and mobility solutions. This event will gather over 60 franchisee representatives from Africa, Asia, and the Middle East.
According to Agence Marocaine De Presse, this annual meeting will focus on innovation, strategic development, and expertise sharing while highlighting Morocco’s role as a dynamic hub for international growth and collaboration. The conference serves as a genuine exchange platform between Europcar Mobility Group and its franchisees network, with the objective to strengthen relationships, share the group’s strategic orientations, and celebrate the notable achievements of 2024.
Beyond addressing internal challenges, the event aims to promote Morocco’s economic and cultural excellence, positioning Marrakech as a vital destination for business and innovation. Europcar reaffirms its commitment to placing customers at the center of all initiatives, foc
using on innovation strategies to meet new consumer expectations and the emergence of sustainable mobility.
For Abdelhamid Bernoussi, Deputy Managing Director of Europcar Morocco, the conference is much more than a simple annual meeting. He expressed honor in hosting Europcar Mobility Group’s top management, franchisee representatives, and numerous experts, highlighting the attractiveness and dynamism of Marrakech, alongside Morocco’s cultural richness and hospitality.
The three-day event will feature plenary sessions, interactive workshops, and networking opportunities, covering topics like franchisee best practices, technological innovations, and growth opportunities across different markets. Participants will also have the chance to experience Marrakech’s cultural offerings, reinforcing the human and friendly aspect of the meeting.
This conference is not only a professional exchange space but also a lever to promote international collaboration and support Morocco’s economic development. By bringing toge
ther high-level decision-makers in an inspiring setting like Marrakech, Europcar Mobility Group aims to combine strategic performance with cultural influence, confirming its leadership in the global mobility sector.
Europcar MARLOC, the Moroccan master franchisee of Europcar Mobility Group, specializes in vehicle rental and mobility solutions in Morocco, with a presence in major cities and airports. In 2023, Europcar MARLOC achieved ISO 9001 version 2015 certification for its quality management system, showcasing its commitment to high-quality service delivery.