Rabat: The Kingdom has risen to the top spot in African tourism, posting one of the fastest post-pandemic recoveries worldwide, the website notes, highlighting connectivity strategy as the key driver of this growth.

According to Agence Marocaine De Presse, with two-thirds of tourists arriving by air, Royal Air Maroc is rolling out an ambitious expansion plan, supported by strategic partnerships with Air France-Transavia, Ryanair, and easyJet, the latter launching on April 1 its first base outside Europe in Marrakech, the specialized outlet adds.

The European market remains the primary engine of this momentum, with France alone accounting for 30% of arrivals, reaching a record 6 million French visitors in 2025, according to La Quotidienne.fr, which also underscores the role of infrastructure in sustaining this growth.

To streamline domestic mobility, Morocco is investing in high-speed rail, extending the TGV line from Tangier to Casablanca, and onward to Marrakech by 2029. Meanwhile, airports are preparing to handle 75 million passengers by 2030, as the hotel sector continues to expand with high-end projects.

By reinvesting 3% of its tourism revenues, which reached a record MAD 124 billion (EUR 12 billion) last year, into marketing and infrastructure, Morocco aims to double tourist arrivals while increasing length of stay and visitor loyalty, supported by a diverse offering of 150 unique and authentic local destinations, the publication concludes.