Rabat: The Royal Vision aimed at creating a Morocco-Africa corridor is opening up “promising investment prospects” in the southern provinces of the Kingdom, according to S©bastien Le Bont©, President of the French Chamber of Commerce and Industry in Morocco (CFCIM).
According to Agence Marocaine De Presse, Le Bont© emphasized the potential for economic development and business opportunities, particularly for French companies interested in establishing a presence in Morocco. He highlighted this initiative during an interview on the occasion of Throne Day.
Recognizing the importance of this initiative, the CFCIM recently inaugurated a new office in Es-Smara to showcase the economic opportunities available in Morocco’s southern provinces to French companies, as part of its efforts to promote the Kingdom as an attractive investment destination, he recalled.
“We want to encourage French companies to invest and establish operations there, taking advantage of the strong momentum currently underway and the promising outlook, particularly with the 2030 FIFA World Cup, which is generating substantial activity in logistics, events management, infrastructure, and construction,” he explained.
According to the CFCIM President, nearly 1,000 subsidiaries of French companies are already operating in Morocco, while many others continue to explore business opportunities, with “around 20 to 30 companies choosing each year to establish a long-term presence” in the Kingdom.
Overall, through its public service concession, Business Team France, the French Chamber of Commerce and Industry assists nearly 180 French companies each year with market exploration and business establishment in Morocco, Le Bont© said.
He noted that all sectors are currently attractive to French investors, highlighting “major flagship industries, particularly the automotive sector, with groups such as Renault and Stellantis, which have fostered the development of an entire industrial ecosystem around them.”
Among the other promising sectors, Le Bont© cited the blue economy, water management, desalination, renewable energy, and decarbonization.