Rabat: Held under the High Patronage of HM King Mohammed VI, the festival ran from June 20 to 28 across multiple venues in Rabat and Sal©, featuring performances by over 100 artists from Morocco and abroad, the Maroc Cultures Association said in a press release.

According to Agence Marocaine De Presse, headline acts included global stars such as Will Smith, 50 Cent, Kid Cudi, Becky G, aespa, and Wizkid, alongside leading Arab performers like Nancy Ajram, Sherine, and Kadhem Saher. The festival also spotlighted Moroccan talent, drawing large crowds to the Sal© stage, which was dedicated entirely to domestic artists and saw unprecedented attendance each night.

Performances spanned a wide range of genres and settings, from the large-scale OLM Souissi esplanade to the more intimate Chellah site, known for its contemplative concerts.

Audiences also attended indoor shows at the Mohammed V National Theatre and discovered world music acts on the Bouregreg stage, highlighting the festival’s commitment to cultural diversity.

With over 500 journalists accredited and millions of social media interactions recorded, organizers said the event went beyond entertainment to serve as a platform for dialogue and exchange.