Rabat: UN Tourism Secretary-General Zurab Pololikashvili has underscored Morocco as a top destination for investors within the tourism sector: Highlighting Morocco as a strategic hub for investment, Pololikashvili emphasized the country’s favorable location, advanced infrastructure, and strong governmental support for foreign direct investment (FDI).

According to Agence Marocaine De Presse, the report titled “Investing in Morocco,” released by the UN organization in Madrid, states that Morocco has consistently attracted an average of USD 3.5 billion in FDI annually across various sectors. Within this framework, the tourism sector has seen significant investment, with USD 2.2 billion allocated from 2014 to 2023. Additionally, greenfield investments in tourism are projected to reach USD 2.6 billion between 2015 and 2024.

The report also highlights Morocco’s remarkable growth in tourism, with the nation welcoming 17.4 million tourists in 2024. This represents a 35% increase compared to 2019 and contributed to
nearly doubling the tourism sector’s share in GDP from 3.7% in 2020 to 7.3% in 2023. Over a decade characterized by a 2.5% growth rate, Morocco has ascended to become the fifth-largest economy in Africa by GDP.

The findings of the report underscore the significance of the tourism sector in Morocco’s economic growth. This growth is attributed to sound fiscal and monetary policies, a stable political and socio-economic environment, and targeted efforts to enhance the tourism industry.